This video of the “I’d Like to Teach the World to Sing” Coke commercial shows people from different ethnicities, and was filmed in 1971, during the Vietnam War. I usually point out that unity and racial equality was still an idea in its infancy, and this was a significant commercial given the social climate of the time. Discuss Transfer and Underlying Message.
This commercial uses humor to reel you in, and the message is difficult to forget. Life comes at you fast. Discuss Slogan, Cause-Effect.
These 2 videos are Mayhem commercials from Allstate and one commercial from State Farm, which uses a jibe at “cut rate” insurance. Discuss Name Calling.
Range Rover commercial – what are they really selling? Discuss Snob Appeal, Logo, Glittering Generality
Grey Poupon - Discuss Snob Appeal
GM Fleet commercial – discuss Plain Folk
Nolan's Cheddar - Seriously Strong - Discuss Confusion, double meaning words
Going to Disneyworld, Doritos, KFC – Discuss Bandwagon
Ashton Kutcher Nikon - Discuss Celebrity Endorsement
Discuss Price Appeal
ASPCA commercial – Discuss Emotional Appeal
Head-on Commercial – Discuss Repetition
Iphone 4 - Discuss Technical Jargon
Allstate good hands, State Farm good neighbor – Discuss Slogan
Nissan – Discuss Stacking
Disney Friends for Change, Hyundai – Discuss Friendship Appeal, Testimonial