Resources

https://www.youtube.com/watch?v=GAgh86j5alI

This video of the “I’d Like to Teach the World to Sing” Coke commercial shows people from different ethnicities, and was filmed in 1971, during the Vietnam War.  I usually point out that unity and racial equality was still an idea in its infancy, and this was a significant commercial given the social climate of the time. Discuss Transfer and Underlying Message.

https://www.youtube.com/watch?v=g2hEErgkIio

This commercial uses humor to reel you in, and the message is difficult to forget.  Life comes at you fast.  Discuss Slogan, Cause-Effect.

https://www.youtube.com/watch?NR=1&v=2dgN3N24PXk&feature=endscreen

https://www.youtube.com/watch?v=vtP-S9OS0o0

http://www.youtube.com/watch?v=mBRmlVEvQO4

These 2 videos are Mayhem commercials from Allstate and one commercial from State Farm, which uses a jibe at “cut rate” insurance.  Discuss Name Calling.

http://www.youtube.com/user/landroverusa/featured?v=JJaG9ThVR6U

Range Rover commercial – what are they really selling?  Discuss Snob Appeal, Logo, Glittering Generality

http://www.youtube.com/watch?v=NmannAYiwh0

Grey Poupon - Discuss Snob Appeal

http://www.youtube.com/watch?v=C6g_cy7h-kE&list=PL0AFFD0D40CCF291A&index=4

GM Fleet commercial – discuss Plain Folk

http://www.youtube.com/watch?v=6tCtM8UEQv8

 Nolan's Cheddar - Seriously Strong -  Discuss Confusion, double meaning words

http://www.youtube.com/watch?v=8P-gDZmFnTQ

http://www.youtube.com/watch?v=0ZizNYZ-ybg

http://www.youtube.com/watch?v=p5JmbXdHezA

Going to Disneyworld, Doritos, KFC – Discuss Bandwagon

http://www.youtube.com/watch?v=uDO9hP-xKL8

Ashton Kutcher Nikon - Discuss Celebrity Endorsement

http://www.youtube.com/watch?v=VqOcvSKRQvs

Discuss Price Appeal

http://www.youtube.com/watch?v=Iu_JqNdp2As

ASPCA commercial – Discuss Emotional Appeal

http://www.youtube.com/watch?v=f_SwD7RveNE

Head-on Commercial – Discuss Repetition

http://www.youtube.com/watch?v=KxvRvry09Yo

Iphone 4 - Discuss Technical Jargon

http://www.youtube.com/watch?v=TscHTLOL9bY

http://www.youtube.com/watch?feature=player_detailpage&v=OB6r2Wi0E98

Allstate good hands, State Farm good neighbor – Discuss Slogan

http://www.youtube.com/watch?v=uXDxN7ct_1c

Nissan – Discuss Stacking

http://www.youtube.com/watch?v=AmCJopC_KE4

http://www.youtube.com/watch?v=tnZHg-_T7AA

Disney Friends for Change, Hyundai – Discuss Friendship Appeal, Testimonial